{"id":446,"date":"2026-01-11T17:09:04","date_gmt":"2026-01-11T16:09:04","guid":{"rendered":"https:\/\/catedracacv.uji.es\/?p=446"},"modified":"2026-02-05T16:54:58","modified_gmt":"2026-02-05T15:54:58","slug":"temporada-2-unidad-tematica-no-1","status":"publish","type":"post","link":"https:\/\/catedracacv.uji.es\/ca\/2026\/01\/11\/temporada-2-unidad-tematica-no-1\/","title":{"rendered":"Temporada 2 &#8211; Unitat tem\u00e0tica n\u00ba 1"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-8c557e53 gb-headline-text\">Temporada 2 &#8211; Unidad tem\u00e0tica n\u00ba 1<\/h2>\n\n\n\n<h6 class=\"gb-headline gb-headline-1179cb1a gb-headline-text\"><strong>S\u00e8rie \u201cEducaci\u00f3 Medi\u00e0tica per a una Ciutadania Cr\u00edtica\u201d<\/strong><\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/catedrartve.uji.es\/wp-content\/uploads\/2023\/03\/LogoConsellValenciaAudiovisual-1.png\" alt=\"\" class=\"wp-image-348\" style=\"width:107px;height:118px\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-f-28-f-1-b-color has-alpha-channel-opacity has-f-28-f-1-b-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\"><div class=\"gb-container gb-container-8c0de836\">\n\n<h4 class=\"gb-headline gb-headline-b6450a6b gb-headline-text\">1. <strong>T\u00edtol i autoria<\/strong><\/h4>\n\n\n\n<figure class=\"gb-block-image gb-block-image-33b5429e\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1439\" class=\"gb-image gb-image-33b5429e\" src=\"https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/06-Temp.2X1-Que-significa-analitzar-una-imatge_-1-scaled.png\" alt=\"\" title=\"06 Temp.2X1 Que\u0300 significa analitzar una imatge_\" srcset=\"https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/06-Temp.2X1-Que-significa-analitzar-una-imatge_-1-scaled.png 2560w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/06-Temp.2X1-Que-significa-analitzar-una-imatge_-1-300x169.png 300w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/06-Temp.2X1-Que-significa-analitzar-una-imatge_-1-1024x576.png 1024w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/06-Temp.2X1-Que-significa-analitzar-una-imatge_-1-768x432.png 768w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/06-Temp.2X1-Que-significa-analitzar-una-imatge_-1-1536x863.png 1536w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/06-Temp.2X1-Que-significa-analitzar-una-imatge_-1-2048x1151.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Javier Marzal Felici<\/strong><br>Universitat Jaume I de Castell\u00f3<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-540375e5\">\n\n<h4 class=\"gb-headline gb-headline-751e3e27 gb-headline-text\">2. <strong>Duraci\u00f3 del v\u00eddeo<\/strong><\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">06\u201925\u2019\u2019, 6 minuts i 25 segons<\/p>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cap\u00edtol 1: Qu\u00e8 significa analizar una imatge?.\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/KawJWyr28ow?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<a class=\"gb-button gb-button-915c608a gb-button-text\" href=\"https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/Unitat-Tematica-2x01-Que-significa-analitzar-una-imatge-Javier-Marzal-Felici-VAL.pdf\">Descarregar fitxa en PDF<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"gb-container gb-container-108bedd9\">\n\n<h4 class=\"gb-headline gb-headline-e336217c gb-headline-text\">3. Contingut del v\u00eddeo<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">En este primer cap\u00edtol es proposa una reflexi\u00f3 sobre la naturalesa de l\u2019an\u00e0lisi de les imatges. D\u2019una banda, se subratlla la rellev\u00e0ncia i el paper de les imatges en la societat contempor\u00e0nia. D\u2019altra banda, es destaca com les imatges s\u00f3n una font de plaer que connecta amb un profund desig de con\u00e9ixer el m\u00f3n que ens envolta, al mateix temps que proporcionen un plaer visual. En suma, s\u2019assenyala que vivim immersos en una iconosfera, que ha canviat la nostra manera de percebre el m\u00f3n, i que ens ha portat a confondre el que anomenem \u201crealitat\u201d amb les seues representacions.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Amb l\u2019expansi\u00f3 i multiplicaci\u00f3 exponencial de les imatges digitals, s\u2019ha imposat una nova cultura visual, en la qual hem passat a ser prosumidors, per als qui la imatge \u00e9s una marca identit\u00e0ria que ens inscriu en all\u00f2 \u201creal\u201d, de manera que els fets no existeixen sense imatges. Finalment, es destaca que les imatges no s\u00f3n innocents, s\u00f3n \u201cmodes de veure\u201d, i que l\u2019an\u00e0lisi de les imatges ens ajuda a comprendre com comprenem el m\u00f3n que ens envolta.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"gb-container gb-container-179646c6\">\n\n<h4 class=\"gb-headline gb-headline-bec86422 gb-headline-text\">4. Objectius de la Unitat Tem\u00e0tica<\/h4>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Distingir les caracter\u00edstiques espec\u00edfiques de les diferents classes de imatges que conformen la cultura visual contempor\u00e0nia.<\/li>\n\n\n\n<li>Identificar la dimensi\u00f3 representacional de les imatges en la societat contempor\u00e0nia, aix\u00ed com el seu car\u00e0cter de constructe cultural i el seu estatut convencional.<\/li>\n\n\n\n<li>Comprendre la naturalesa de l\u2019an\u00e0lisi cr\u00edtica de les imatges i textos audiovisuals.<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-9467a0ba\">\n\n<h4 class=\"gb-headline gb-headline-22ad9a22 gb-headline-text\">5. Activitats d\u2019aula<\/h4>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Debatre perqu\u00e8 \u00e9s important analitzar imatges en el context pol\u00edtic, econ\u00f2mic, social i cultural com el que vivim.<\/li>\n\n\n\n<li>Determinar qu\u00e9 cuestiones se pueden tener en cuenta cuando se plantea analizar un texto audiovisual (fotograf\u00eda, pel\u00edcula, serie de TV, etc.<\/li>\n\n\n\n<li>Determinar quines q\u00fcestions es poden tindre en compte quan es planteja analitzar un text audiovisual (fotografia, pel\u00b7l\u00edcula, s\u00e8rie de TV, etc.).<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><div class=\"gb-container gb-container-aeb96166\">\n\n<h4 class=\"gb-headline gb-headline-f061b9d5 gb-headline-text\">6. Recursos addicionals<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Lloc web del grup d\u2019investigaci\u00f3 ITACA-UJI. <a href=\"http:\/\/www.culturavisual.uji.es\">http:\/\/www.culturavisual.uji.es<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Lloc web sobre an\u00e1lisi de la imatge fotogr\u00e0fica. <a href=\"https:\/\/www.culturavisual.uji.es\/analisisfotografia\/\">https:\/\/www.culturavisual.uji.es\/analisisfotografia\/<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Lloc web sobre an\u00e1lisi de la imatge f\u00edlmica. <a href=\"https:\/\/www.analisisfilmico.uji.es\/web\/\">https:\/\/www.analisisfilmico.uji.es\/web\/<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><div class=\"gb-container gb-container-d088cc3a\">\n\n<h4 class=\"gb-headline gb-headline-174cb58f gb-headline-text\">7. Refer\u00e8ncies seleccionades<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">G\u00f3mez Tar\u00edn, Francisco y Marzal Felici, Javier (2007). <em>Diccionario de Conceptos y T\u00e9rminos Audiovisuales. Herramientas para el An\u00e1lisis f\u00edlmico<\/em>. Madrid: C\u00e1tedra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marzal Felici, Javier (2007). <em>C\u00f3mo se lee una fotograf\u00eda. Interpretaciones de la mirada<\/em>. Madrid: C\u00e1tedra.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Marzal Felici, Javier y G\u00f3mez Tar\u00edn, Francisco (2007). <em>Metodolog\u00edas de an\u00e1lisis del film<\/em>. Madrid: Edipo. Zunzunegui, Santos (1989). <em>Pensar la imagen<\/em>. Madrid: C\u00e1tedra.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-3c60aeac\">\n\n<h4 class=\"gb-headline gb-headline-d9684d06 gb-headline-text\">8. Fitxa t\u00e8cnica del v\u00eddeo<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Direcci\u00f3 de projecte: <\/strong>Javier Marzal Felici; Marta Mart\u00edn N\u00fa\u00f1ez; Teresa Sorolla Romero<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Producci\u00f3: <\/strong>Roberto Arnau Rosell\u00f3 y Marta Mart\u00edn N\u00fa\u00f1ez<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Gui\u00f3 i realitzaci\u00f3: <\/strong>Javier Marzal Felici<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Direcci\u00f3 d\u2019art: <\/strong>Daniel Zome\u00f1o<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Presentadors: <\/strong>Yaiza Sim\u00f3n Cuesta y Carlos Mart\u00ednez<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Equips audiovisuales i plat\u00f3: <\/strong>Laboratori de Ci\u00e8ncies de la Comunicaci\u00f3 UJI<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Direcci\u00f3 de fotografia: <\/strong>Juan Plasencia Garc\u00eda<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Edici\u00f3 i postproducci\u00f3: <\/strong>Jordi Monta\u00f1ana<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Ajudants de postproducci\u00f3: <\/strong>Rub\u00e9n Nieto Gonz\u00e1lez i Claudia Ferrando Paulo<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Direcci\u00f3 d\u2019art: <\/strong>Daniel Zome\u00f1o<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Grafisme i efectes de postproducci\u00f3: <\/strong>Adam Brenes, Micrea Film Projects S.L.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Revisi\u00f3 ling\u00fc\u00edstica: <\/strong>Grup d\u2019Investigaci\u00f3 I.T.A.C.A.-UJI<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Imatges: <\/strong>Artgrid, \u00c0 Punt M\u00e8dia<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>M\u00fasica: <\/strong>Artlist<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Amb la col\u00b7laboraci\u00f3 de: <\/strong>Universitat de Val\u00e8ncia, Universitat Jaume I, Universitat d\u2019Alacant, Universitat Miguel Hern\u00e1ndez d\u2019Elx, Universitat Polit\u00e8cnica de Val\u00e8ncia, Universidad Cardenal Herrera-CEU, \u00c0 Punt M\u00e8dia, CEFIRE Art\u00edstic-expressiu de la Conselleria d\u2019Educaci\u00f3 de la Generalitat Valenciana<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Una producci\u00f3 de: <\/strong>C\u00e0tedra Interuniversit\u00e0ria d\u2019An\u00e1lisi i Prospectiva de l\u2019Audiovisual en la Universitat Jaume I del Consell de l\u2019Audiovisual de la Comunitat Valenciana<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Amb el suport de: <\/strong>C\u00e0tedra RTVE-UJI \u201cCultura Audiovisual i Alfabetitzaci\u00f3 Medi\u00e0tica\u201d i del Projecte de Recerca \u201cAlfabetitzaci\u00f3 medi\u00e0tica als mitjans de comunicaci\u00f3 p\u00fablics\u201d (AMI-<br>EDUCOM) PID2022-1288NB-I00, finan\u00e7at pel Ministeri de Ci\u00e8ncia, Innovaci\u00f3 i Universitats i l\u2019Ag\u00e8ncia Estatal de Recerca.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Temporada 2 &#8211; Unidad tem\u00e0tica n\u00ba 1 S\u00e8rie \u201cEducaci\u00f3 Medi\u00e0tica per a una Ciutadania Cr\u00edtica\u201d 1. T\u00edtol i autoria Javier Marzal FeliciUniversitat Jaume I de Castell\u00f3 2. Duraci\u00f3 del v\u00eddeo 06\u201925\u2019\u2019, 6 minuts i 25 segons 3. Contingut del v\u00eddeo En este primer cap\u00edtol es proposa una reflexi\u00f3 sobre la naturalesa de l\u2019an\u00e0lisi de les &#8230; <a title=\"Temporada 2 &#8211; Unitat tem\u00e0tica n\u00ba 1\" class=\"read-more\" href=\"https:\/\/catedracacv.uji.es\/ca\/2026\/01\/11\/temporada-2-unidad-tematica-no-1\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Temporada 2 &#8211; Unitat tem\u00e0tica n\u00ba 1\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":477,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-serie-2-ca"],"_links":{"self":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts\/446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/comments?post=446"}],"version-history":[{"count":2,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts\/446\/revisions"}],"predecessor-version":[{"id":928,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts\/446\/revisions\/928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/media\/477"}],"wp:attachment":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/media?parent=446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/categories?post=446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/tags?post=446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}