{"id":535,"date":"2026-01-12T12:43:50","date_gmt":"2026-01-12T11:43:50","guid":{"rendered":"https:\/\/catedracacv.uji.es\/?p=535"},"modified":"2026-02-05T16:54:43","modified_gmt":"2026-02-05T15:54:43","slug":"temporada-2-unidad-tematica-no-3","status":"publish","type":"post","link":"https:\/\/catedracacv.uji.es\/ca\/2026\/01\/12\/temporada-2-unidad-tematica-no-3\/","title":{"rendered":"Temporada 2 &#8211; Unitat tem\u00e0tica n\u00ba 3"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-8c557e53 gb-headline-text\">Temporada 2 &#8211; Unidad tem\u00e0tica n\u00ba 3<\/h2>\n\n\n\n<h6 class=\"gb-headline gb-headline-1179cb1a gb-headline-text\"><strong>S\u00e8rie \u201cEducaci\u00f3 Medi\u00e0tica per a una Ciutadania Cr\u00edtica\u201d<\/strong><\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/catedrartve.uji.es\/wp-content\/uploads\/2023\/03\/LogoConsellValenciaAudiovisual-1.png\" alt=\"\" class=\"wp-image-348\" style=\"width:107px;height:118px\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-f-28-f-1-b-color has-alpha-channel-opacity has-f-28-f-1-b-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\"><div class=\"gb-container gb-container-8c0de836\">\n\n<h4 class=\"gb-headline gb-headline-b6450a6b gb-headline-text\">1. <strong>T\u00edtol i autoria<\/strong><\/h4>\n\n\n\n<figure class=\"gb-block-image gb-block-image-33b5429e\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1437\" class=\"gb-image gb-image-33b5429e\" src=\"https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/08-Temp.2X3-Que-es-una-bona-fotografia-scaled.png\" alt=\"\" title=\"08 Temp.2X3 Que\u0300 es una bona fotografia\" srcset=\"https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/08-Temp.2X3-Que-es-una-bona-fotografia-scaled.png 2560w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/08-Temp.2X3-Que-es-una-bona-fotografia-300x168.png 300w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/08-Temp.2X3-Que-es-una-bona-fotografia-1024x575.png 1024w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/08-Temp.2X3-Que-es-una-bona-fotografia-768x431.png 768w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/08-Temp.2X3-Que-es-una-bona-fotografia-1536x862.png 1536w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/08-Temp.2X3-Que-es-una-bona-fotografia-2048x1150.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><strong><strong>Javier Marzal-Felici<\/strong><\/strong><\/strong><br>Universitat Jaume I de Castell\u00f3<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-540375e5\">\n\n<h4 class=\"gb-headline gb-headline-751e3e27 gb-headline-text\">2. <strong>Duraci\u00f3 del v\u00eddeo<\/strong><\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">08\u201917\u2019\u2019, 8 minuts i 17 segons<\/p>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cap\u00edtol 3: Qu\u00e8 \u00e9s una bona fotografia?\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/gU5jcs4o25k?list=PL6uy7Cpfzds9XYlr3Fgk3niLfFVxYZhkC\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<a class=\"gb-button gb-button-915c608a gb-button-text\" href=\"https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/Unitat-Tematica-2x03-Que-es-una-bona-fotografia-Javier-Marzal-Felici-VAL.pdf\">Descarregar fitxa en PDF<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"gb-container gb-container-108bedd9\">\n\n<h4 class=\"gb-headline gb-headline-e336217c gb-headline-text\">3. Contingut del v\u00eddeo<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">El v\u00eddeo presenta una reflexi\u00f3 sobre com valorem qu\u00e8 \u00e9s una bona fotografia, partint de la proposta de Laurent Jullier quan es pregunta qu\u00e8 \u00e9s una bona pel\u00b7l\u00edcula. En primer lloc, es recorda que la fotografia posse\u00efx una naturalesa multidimensional, \u00e9s a dir, \u00e9s un producte de la societat de masses, que t\u00e9 sobretot uns usos socials, documentals i publicitaris i, excepcionalment, tamb\u00e9 pot ser una pr\u00e0ctica art\u00edstica.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">A continuaci\u00f3, i a trav\u00e9s d\u2019exemples de fotografies, s&#8217;identifiquen 12 formes de valoraci\u00f3 d&#8217;una fotografia, que es concreten en: valor hist\u00f2ric; valor antropol\u00f2gic; valor sociol\u00f2gic; valor period\u00edstic, documental o informatiu; valor econ\u00f2mic; originalitat, sorpresa, impacte visual; perfecci\u00f3 formal \/ destresa t\u00e8cnica; emoci\u00f3; conscienciaci\u00f3; valor art\u00edstic; i pel seu valor com a reflexi\u00f3, entre altres possibles.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"gb-container gb-container-179646c6\">\n\n<h4 class=\"gb-headline gb-headline-bec86422 gb-headline-text\">4. Objectius de la Unitat Tem\u00e0tica<\/h4>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Promoure una reflexi\u00f3 sobre la riquesa i varietat de significacions que oferix el mitj\u00e0 fotogr\u00e0fic.<\/li>\n\n\n\n<li>Prendre consci\u00e8ncia sobre la complexitat de la imatge fotogr\u00e0fica en la seua lectura i an\u00e0lisi.<\/li>\n\n\n\n<li>Identificar els valors principals d&#8217;una fotografia de creaci\u00f3.<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-9467a0ba\">\n\n<h4 class=\"gb-headline gb-headline-22ad9a22 gb-headline-text\">5. Activitats d\u2019aula<\/h4>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Debatre la pertin\u00e8ncia de les 12 categories de valoraci\u00f3 que s&#8217;identifiquen en el v\u00eddeo, i plantejar la possibilitat d&#8217;identificar altres categories<\/li>\n\n\n\n<li>Relacionar altres fotografies que no apareixen en el v\u00eddeo amb les categories assenyalades<\/li>\n\n\n\n<li>Posar en q\u00fcesti\u00f3 la naturalesa de la fotografia com a producte de la societat de masses vs. com a art.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><div class=\"gb-container gb-container-aeb96166\">\n\n<h4 class=\"gb-headline gb-headline-f061b9d5 gb-headline-text\">6. Recursos addicionals<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Lloc web del grup d\u2019investigaci\u00f3 ITACA-UJI. <a href=\"http:\/\/www.culturavisual.uji.es\/\">http:\/\/www.culturavisual.uji.es<\/a> <\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Lloc web sobre an\u00e0lisi de la imatge fotogr\u00e0fica.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><a href=\"https:\/\/www.culturavisual.uji.es\/analisisfotografia\/\">https:\/\/www.culturavisual.uji.es\/analisisfotografia\/<\/a> <\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Lloc web el Blog del Fot\u00f3grafo. <a href=\"https:\/\/www.blogdelfotografo.com\/disciplinas-fotograficas\/\">https:\/\/www.blogdelfotografo.com\/disciplinas-fotograficas\/<\/a> <\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Lloc web \u201cCartier-Bresson no es un reloj\u201d. <a href=\"https:\/\/www.cartierbressonnoesunreloj.com\/\">https:\/\/www.cartierbressonnoesunreloj.com<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Lloc web \u201cOscar en fotos\u201d. <a href=\"https:\/\/oscarenfotos.com\/\">https:\/\/oscarenfotos.com<\/a><\/p>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><div class=\"gb-container gb-container-d088cc3a\">\n\n<h4 class=\"gb-headline gb-headline-174cb58f gb-headline-text\">7. Refer\u00e8ncies seleccionades<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Barthes, Roland (1980). <em>La c\u00e1mara l\u00facida<\/em>. Barcelona: Paid\u00f3s.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Jullier, Laurent (2006). <em>\u00bfQu\u00e9 es una buena pel\u00edcula? <\/em>Barcelona: Paid\u00f3s.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Marzal Felici, Javier (2007). <em>C\u00f3mo se lee una fotograf\u00eda. Interpretaciones de la mirada<\/em>. Madrid: C\u00e1tedra. <\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Sontag, Susan (1973). <em>Sobre la fotograf\u00eda<\/em>. Barcelona: Edhasa.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-3c60aeac\">\n\n<h4 class=\"gb-headline gb-headline-d9684d06 gb-headline-text\">8. Fitxa t\u00e8cnica del v\u00eddeo<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Direcci\u00f3 de projecte: <\/strong>Javier Marzal Felici; Marta Mart\u00edn N\u00fa\u00f1ez; Teresa Sorolla Romero<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Producci\u00f3: <\/strong>Roberto Arnau Rosell\u00f3 i Marta Mart\u00edn N\u00fa\u00f1ez<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Gui\u00f3 i realitzaci\u00f3: <\/strong>Javier Marzal Felici<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Presentadors: <\/strong>Yaiza Sim\u00f3n Cuesta i Carlos Mart\u00ednez<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Equips audiovisuales i plat\u00f3: <\/strong>Laboratori de Ci\u00e8ncies de la Comunicaci\u00f3 UJI<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Direcci\u00f3 de fotografia: <\/strong>Juan Plasencia Garc\u00eda<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Edici\u00f3 i postproducci\u00f3: <\/strong>Jordi Monta\u00f1ana<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Ajudants de postproducci\u00f3: <\/strong>Rub\u00e9n Nieto Gonz\u00e1lez i Claudia Ferrando Paulo<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Direcci\u00f3 d\u2019art: <\/strong>Daniel Zome\u00f1o<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Grafisme i efectes de postproducci\u00f3: <\/strong>Adam Brenes, Micrea Film Projects S.L.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Revisi\u00f3 ling\u00fc\u00edstica: <\/strong>Grup d\u2019Investigaci\u00f3 I.T.A.C.A.-UJI<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Imatges: <\/strong>Artgrid, \u00c0 Punt M\u00e8dia<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>M\u00fasica: <\/strong>Artlist<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Amb la col\u00b7laboraci\u00f3 de: <\/strong>Universitat de Val\u00e8ncia, Universitat Jaume I, Universitat d\u2019Alacant, Universitat Miguel Hern\u00e1ndez d\u2019Elx, Universitat Polit\u00e8cnica de Val\u00e8ncia, Universidad Cardenal Herrera-CEU, \u00c0 Punt M\u00e8dia, CEFIRE Art\u00edstic-expressiu de la Conselleria d\u2019Educaci\u00f3 de la Generalitat Valenciana<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Una producci\u00f3 de: <\/strong>C\u00e0tedra Interuniversit\u00e0ria d\u2019An\u00e1lisi i Prospectiva de l\u2019Audiovisual en la Universitat Jaume I del Consell de l\u2019Audiovisual de la Comunitat Valenciana<strong>Amb el suport de: <\/strong>C\u00e0tedra RTVE-UJI \u201cCultura Audiovisual i Alfabetitzaci\u00f3 Medi\u00e0tica\u201d i del Projecte de Recerca \u201cAlfabetitzaci\u00f3 medi\u00e0tica als mitjans de comunicaci\u00f3 p\u00fablics\u201d (AMI-EDUCOM) PID2022-1288NB-I00, finan\u00e7at pel Ministeri de Ci\u00e8ncia, Innovaci\u00f3 i Universitats i l\u2019Ag\u00e8ncia Estatal de Recerca.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Temporada 2 &#8211; Unidad tem\u00e0tica n\u00ba 3 S\u00e8rie \u201cEducaci\u00f3 Medi\u00e0tica per a una Ciutadania Cr\u00edtica\u201d 1. T\u00edtol i autoria Javier Marzal-FeliciUniversitat Jaume I de Castell\u00f3 2. Duraci\u00f3 del v\u00eddeo 08\u201917\u2019\u2019, 8 minuts i 17 segons 3. Contingut del v\u00eddeo El v\u00eddeo presenta una reflexi\u00f3 sobre com valorem qu\u00e8 \u00e9s una bona fotografia, partint de la &#8230; <a title=\"Temporada 2 &#8211; Unitat tem\u00e0tica n\u00ba 3\" class=\"read-more\" href=\"https:\/\/catedracacv.uji.es\/ca\/2026\/01\/12\/temporada-2-unidad-tematica-no-3\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Temporada 2 &#8211; Unitat tem\u00e0tica n\u00ba 3\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-serie-2-ca"],"_links":{"self":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts\/535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/comments?post=535"}],"version-history":[{"count":3,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts\/535\/revisions"}],"predecessor-version":[{"id":926,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts\/535\/revisions\/926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/media\/510"}],"wp:attachment":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/media?parent=535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/categories?post=535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/tags?post=535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}