{"id":541,"date":"2026-01-12T13:09:57","date_gmt":"2026-01-12T12:09:57","guid":{"rendered":"https:\/\/catedracacv.uji.es\/?p=541"},"modified":"2026-02-05T16:54:36","modified_gmt":"2026-02-05T15:54:36","slug":"temporada-2-unidad-tematica-no-4","status":"publish","type":"post","link":"https:\/\/catedracacv.uji.es\/ca\/2026\/01\/12\/temporada-2-unidad-tematica-no-4\/","title":{"rendered":"Temporada 2 &#8211; Unitat tem\u00e0tica n\u00ba 4"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"gb-headline gb-headline-8c557e53 gb-headline-text\">Temporada 2 &#8211; Unidad tem\u00e0tica n\u00ba 4<\/h2>\n\n\n\n<h6 class=\"gb-headline gb-headline-1179cb1a gb-headline-text\"><strong>S\u00e8rie \u201cEducaci\u00f3 Medi\u00e0tica per a una Ciutadania Cr\u00edtica\u201d<\/strong><\/h6>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/catedrartve.uji.es\/wp-content\/uploads\/2023\/03\/LogoConsellValenciaAudiovisual-1.png\" alt=\"\" class=\"wp-image-348\" style=\"width:107px;height:118px\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-f-28-f-1-b-color has-alpha-channel-opacity has-f-28-f-1-b-background-color has-background is-style-default\"\/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\"><div class=\"gb-container gb-container-8c0de836\">\n\n<h4 class=\"gb-headline gb-headline-b6450a6b gb-headline-text\">1. <strong>T\u00edtol i autoria<\/strong><\/h4>\n\n\n\n<figure class=\"gb-block-image gb-block-image-33b5429e\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" class=\"gb-image gb-image-33b5429e\" src=\"https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/09-Temp.2X4-Que-es-el-cine_-scaled.png\" alt=\"\" title=\"09 Temp.2X4 Que\u0300 e\u0301s el cine_\" srcset=\"https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/09-Temp.2X4-Que-es-el-cine_-scaled.png 2560w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/09-Temp.2X4-Que-es-el-cine_-300x169.png 300w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/09-Temp.2X4-Que-es-el-cine_-1024x576.png 1024w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/09-Temp.2X4-Que-es-el-cine_-768x432.png 768w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/09-Temp.2X4-Que-es-el-cine_-1536x864.png 1536w, https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/09-Temp.2X4-Que-es-el-cine_-2048x1152.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong><strong><strong><strong>Aar\u00f3n Rodr\u00edguez Serrano<\/strong><\/strong><\/strong><\/strong><br>Universitat Jaume I de Castell\u00f3<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-container gb-container-540375e5\">\n\n<h4 class=\"gb-headline gb-headline-751e3e27 gb-headline-text\">2. <strong>Duraci\u00f3 del v\u00eddeo<\/strong><\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">06\u2019, 25\u2019\u2019, 6 minuts i 25 segons<\/p>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:65%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cap\u00edtol 4: Qu\u00e8 \u00e9s el cine?\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/TXguWBTPces?list=PL6uy7Cpfzds9XYlr3Fgk3niLfFVxYZhkC\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<a class=\"gb-button gb-button-915c608a gb-button-text\" href=\"https:\/\/catedracacv.uji.es\/wp-content\/uploads\/2026\/01\/Unitat-Tematica-2x04-Que-es-el-cinema-Aaron-Rodriguez-Serrano-VAL.pdf\">Descarregar fitxa en PDF<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"gb-container gb-container-108bedd9\">\n\n<h4 class=\"gb-headline gb-headline-e336217c gb-headline-text\">3. Contingut del v\u00eddeo<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">En el quart cap\u00edtol es proposa una s\u00edntesi de les idees generals que s\u2019han proposat sobre la naturalesa del cinema. En primer lloc, es desplega la idea del cinema com una s\u00edntesi de les arts anteriors, de les quals s\u2019ha nodrit per a configurar els seus trets b\u00e0sics: la perspectiva i la composici\u00f3 pict\u00f2rica, el desenrotllament de trames liter\u00e0ries, o el ritme musical. Posteriorment, s\u2019assenyalen les difer\u00e8ncies entre el cinema narratiu convencional amb altres possibilitats experimentals o no figuratives. Finalment, i ocupant una gran part de la proposta, es posa l\u2019accent en la \u00abforma f\u00edlmica\u00bb com la veritable clau per a poder treballar amb i des de les pel\u00b7l\u00edcules, aix\u00ed com la seua rellev\u00e0ncia per a comprendre correctament els continguts est\u00e8tics, narratius i ideol\u00f2gics que es despleguen. Aix\u00ed, s\u2019acaba suggerint una naturalesa plural, impura i cr\u00edtica del cinema com un punt de trobada entre les her\u00e8ncies art\u00edstiques, la seua naturalesa com a mitj\u00e0 de comunicaci\u00f3 de masses i la rellev\u00e0ncia d\u2019una correcta alfabetitzaci\u00f3 perqu\u00e8 servisca a interessos democr\u00e0tics i \u00e8tics.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"gb-container gb-container-179646c6\">\n\n<h4 class=\"gb-headline gb-headline-bec86422 gb-headline-text\">4. Objectius de la Unitat Tem\u00e0tica<\/h4>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Comprendre el cinema com una suma d\u2019arts pr\u00e8vies i intentar potenciar una naturalesa complexa m\u00e9s enll\u00e0 de les narratives convencionals.<\/li>\n\n\n\n<li>Introduir el concepte de \u00abforma f\u00edlmica\u00bb com la clau que permet entendre i interpretar com les pel\u00b7l\u00edcules proposen diferents idees narratives, \u00e8tiques i ideol\u00f2giques.<\/li>\n\n\n\n<li>Reflexionar sobre l\u2019evoluci\u00f3 de la Hist\u00f2ria del Cinema i la seua constant ampliaci\u00f3 de mirades, interessos i veus.<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-9467a0ba\">\n\n<h4 class=\"gb-headline gb-headline-22ad9a22 gb-headline-text\">5. Activitats d\u2019aula<\/h4>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Reflexionar sobre el tipus de cinema que consumim de manera quotidiana: \u00e9s sempre narratiu, nord-americ\u00e0, contemporani\u2026? De quins pa\u00efsos no hem vist cap pel\u00b7l\u00edcula?<\/li>\n\n\n\n<li>Generar comparacions entre literatura i cinema per a poder entendre com funciona la \u00abforma f\u00edlmica\u00bb i com cada art utilitza diferents ferramentes per a actualitzar, traduir, matisar o fins i tot contradir a l&#8217;original.<\/li>\n\n\n\n<li>Debatre sobre les modificacions ideol\u00f2giques que mostra el cinema contemporani: es poden apreciar canvis en els estereotips, en les representacions dels diferents col\u00b7lectius, i en resum, en les hist\u00f2ries que es conten i en les quals no?<\/li>\n<\/ul>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\"><div class=\"gb-container gb-container-aeb96166\">\n\n<h4 class=\"gb-headline gb-headline-f061b9d5 gb-headline-text\">6. Recursos addicionals<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Canal d&#8217;an\u00e0lisi f\u00edlmica de Sensacine amb les an\u00e0lisis d&#8217;Alejandro G. Calvo: <a href=\"https:\/\/www.youtube.com\/%40sensacinespain\">https:\/\/www.youtube.com\/@sensacinespain<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Canal d&#8217;an\u00e0lisi f\u00edlmica d&#8217;Aaron Rodr\u00edguez, guionista de l&#8217;episodi: <a href=\"https:\/\/www.youtube.com\/%40aaronrodriguezserrano\">https:\/\/www.youtube.com\/@aaronrodriguezserrano<\/a> <\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Revista de cr\u00edtica en l\u00ednia *EAM *Cinema: <a href=\"https:\/\/www.elantepenultimomohicano.com\/\">https:\/\/www.elantepenultimomohicano.com\/<\/a> <\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Revista de cr\u00edtica Caiman \u2013 Quaderns de cinema: <a href=\"https:\/\/www.caimanediciones.es\/\">https:\/\/www.caimanediciones.es\/<\/a><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><div class=\"gb-container gb-container-d088cc3a\">\n\n<h4 class=\"gb-headline gb-headline-174cb58f gb-headline-text\">7. Refer\u00e8ncies seleccionades<\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">De Fez, Desir\u00e9e (2020). <em>Reina del grito<\/em>. Barcelona: Blackie Books.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Ortiz, \u00c1urea (2024). <em>El arte de inventar la realidad: Cuando la ficci\u00f3n dinamita las certezas<\/em>. Val\u00e8ncia: Barlin.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Oubi\u00f1a, David (2022). <em>Caligraf\u00eda de la imagen. De la pol\u00edtica de los autores al cine de autor<\/em>. Buenos Aires: Prometeo. <\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Rodr\u00edguez Serrano, Aar\u00f3n (2024). <em>Volver al cine. Pensar, escribir y analizar las pel\u00edculas<\/em>. Madrid: Solaris.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"gb-container gb-container-3c60aeac\">\n\n<h4 class=\"gb-headline gb-headline-d9684d06 gb-headline-text\">8. Fitxa t\u00e8cnica del v\u00eddeo<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Direcci\u00f3 de projecte: <\/strong>Javier Marzal Felici; Marta Mart\u00edn N\u00fa\u00f1ez; Teresa Sorolla Romero<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Producci\u00f3: <\/strong>Roberto Arnau Rosell\u00f3 i Marta Mart\u00edn N\u00fa\u00f1ez <\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Gui\u00f3 i realitzaci\u00f3: <\/strong>Aaron Rodr\u00edguez Serrano <\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Presentadors: <\/strong>Yaiza Sim\u00f3n Cuesta i Carlos Mart\u00ednez<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Equips audiovisuales i plat\u00f3: <\/strong>Laboratori de Ci\u00e8ncies de la Comunicaci\u00f3 UJI<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Direcci\u00f3 de fotografia: <\/strong>Juan Plasencia Garc\u00eda<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Edici\u00f3 i postproducci\u00f3: <\/strong>Jordi Monta\u00f1ana<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Ajudants de postproducci\u00f3: <\/strong>Rub\u00e9n Nieto Gonz\u00e1lez i Claudia Ferrando Paulo<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Direcci\u00f3 d\u2019art: <\/strong>Daniel Zome\u00f1o<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Grafisme i efectes de postproducci\u00f3: <\/strong>Adam Brenes, Micrea Film Projects S.L.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Revisi\u00f3 ling\u00fc\u00edstica: <\/strong>Grup d\u2019Investigaci\u00f3 I.T.A.C.A.-UJI<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Imatges: <\/strong>Artgrid, \u00c0 Punt M\u00e8dia<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>M\u00fasica: <\/strong>Artlist<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Amb la col\u00b7laboraci\u00f3 de: <\/strong>Universitat de Val\u00e8ncia, Universitat Jaume I, Universitat d\u2019Alacant, Universitat Miguel Hern\u00e1ndez d\u2019Elx, Universitat Polit\u00e8cnica de Val\u00e8ncia, Universidad Cardenal Herrera-CEU, \u00c0 Punt M\u00e8dia, CEFIRE Art\u00edstic-expressiu de la Conselleria d\u2019Educaci\u00f3 de la Generalitat Valenciana<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Una producci\u00f3 de: <\/strong>C\u00e0tedra Interuniversit\u00e0ria d\u2019An\u00e1lisi i Prospectiva de l\u2019Audiovisual en la Universitat Jaume I del Consell de l\u2019Audiovisual de la Comunitat Valenciana<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><strong>Amb el suport de: <\/strong>C\u00e0tedra RTVE-UJI \u201cCultura Audiovisual i Alfabetitzaci\u00f3 Medi\u00e0tica\u201d i del Projecte de Recerca \u201cAlfabetitzaci\u00f3 medi\u00e0tica als mitjans de comunicaci\u00f3 p\u00fablics\u201d (AMI-EDUCOM) PID2022-1288NB-I00, finan\u00e7at pel Ministeri de Ci\u00e8ncia, Innovaci\u00f3 i Universitats i l\u2019Ag\u00e8ncia Estatal de Recerca.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><\/p>\n\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Temporada 2 &#8211; Unidad tem\u00e0tica n\u00ba 4 S\u00e8rie \u201cEducaci\u00f3 Medi\u00e0tica per a una Ciutadania Cr\u00edtica\u201d 1. T\u00edtol i autoria Aar\u00f3n Rodr\u00edguez SerranoUniversitat Jaume I de Castell\u00f3 2. Duraci\u00f3 del v\u00eddeo 06\u2019, 25\u2019\u2019, 6 minuts i 25 segons 3. Contingut del v\u00eddeo En el quart cap\u00edtol es proposa una s\u00edntesi de les idees generals que s\u2019han &#8230; <a title=\"Temporada 2 &#8211; Unitat tem\u00e0tica n\u00ba 4\" class=\"read-more\" href=\"https:\/\/catedracacv.uji.es\/ca\/2026\/01\/12\/temporada-2-unidad-tematica-no-4\/\" aria-label=\"M\u00e9s informaci\u00f3 sobre Temporada 2 &#8211; Unitat tem\u00e0tica n\u00ba 4\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":512,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-serie-2-ca"],"_links":{"self":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts\/541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/comments?post=541"}],"version-history":[{"count":4,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts\/541\/revisions"}],"predecessor-version":[{"id":925,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts\/541\/revisions\/925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/media\/512"}],"wp:attachment":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/media?parent=541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/categories?post=541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/tags?post=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}