{"id":949,"date":"2026-02-09T12:50:39","date_gmt":"2026-02-09T11:50:39","guid":{"rendered":"https:\/\/catedracacv.uji.es\/?p=949"},"modified":"2026-02-13T08:25:13","modified_gmt":"2026-02-13T07:25:13","slug":"el-analisis-filmico-y-el-desafio-de-la-educacion-mediatica-2","status":"publish","type":"post","link":"https:\/\/catedracacv.uji.es\/ca\/2026\/02\/09\/el-analisis-filmico-y-el-desafio-de-la-educacion-mediatica-2\/","title":{"rendered":"El an\u00e1lisis f\u00edlmico y el desaf\u00edo de la educaci\u00f3n medi\u00e1tica"},"content":{"rendered":"\n
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Informaci\u00f3 i venda en paper<\/a><\/p>\n\n\n\n

Desc\u00e0rrega el llibre complet en PDF<\/a><\/p>\n\n\n\n


Cr\u00e8dits<\/strong><\/p>\n\n\n\n

Aquest llibre ofereix la difusi\u00f3 d’alguns resultats del projecte de recerca \u201cAlfabetitzaci\u00f3 medi\u00e0tica en els mitjans de comunicaci\u00f3 p\u00fablics. An\u00e0lisi d’estrat\u00e8gies i processos de col\u00b7laboraci\u00f3 entre mitjans i institucions educatives a Europa i a Espanya (AMI-EDUCOM) \u201d (PID2022-13884NB-I00 ) sota la direcci\u00f3 de Javier Marzal Felici i Roberto Arnau Rosell\u00f3, finan\u00e7at pel Ministeri de Ci\u00e8ncia i Innovaci\u00f3 i l’Ag\u00e8ncia Estatal de Recerca i \u201cEstrat\u00e8gies Discursives de Dissens en les Pr\u00e0ctiques Documentals Espanyoles Contempor\u00e0nies\u201d (DOESCO) (codi 21I583), sota la direcci\u00f3 de Javier Marzal Felici i Marta Mart\u00edn N\u00fa\u00f1ez, projecte finan\u00e7at per la Universitat Jaume I a trav\u00e9s de la convocat\u00f2ria competitiva de projectes de recerca de l’UJI, per al per\u00edode 2022-2024.<\/p>\n<\/div>\n\n\n\n

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Marzal Felici, J., Azunaga Garc\u00eda, L., Loriguillo L\u00f3pez, A. y Sorolla Romero, T. (eds.) (2025). El an\u00e1lisis f\u00edlmico y el desaf\u00edo de la educaci\u00f3n medi\u00e1tica. <\/em>Val\u00e8ncia: Editorial Tirant Lo Blanch.<\/strong><\/p>\n\n\n\n


Ens trobem en un context en el qual \u00e9s m\u00e9s important que mai apostar per la formaci\u00f3 cr\u00edtica dels nostres estudiants en el camp dels estudis f\u00edlmics, un \u00e0mbit de reflexi\u00f3 i estudi que ha perdut bastant rellev\u00e0ncia en els \u00faltims anys. L’edici\u00f3 i publicaci\u00f3 de l’obra El an\u00e1lisis f\u00edlmico y el desaf\u00edo de la educaci\u00f3n medi\u00e1tica<\/em> ens sembla necess\u00e0ria per a tractar d’entendre el que est\u00e0 succeint, i per a definir estrat\u00e8gies que ens permetin corregir com s’est\u00e0 abordant l’alfabetitzaci\u00f3 medi\u00e0tica, en el context de la qual sostenim que \u00e9s necessari recuperar el protagonisme dels estudis de cinema. Al nostre judici, quan ens enfrontem a l’estudi cr\u00edtic d’una pel\u00b7l\u00edcula o d’un text audiovisual, per emprar una expressi\u00f3 de clar car\u00e0cter semi\u00f2tic, sorgeixen una s\u00e8rie de preguntes essencials, com ens recorda Len Masterman, \u201cQui ho construeix? Qui est\u00e0 darrere? Qui ho produeix? Amb quins prop\u00f2sits? Quines s\u00f3n les t\u00e8cniques? Per a quins espectadors? Qui s’est\u00e0 beneficiant?\u201d. A aquesta s\u00e8rie de preguntes, cal prendre en consideraci\u00f3 altres, no menys importants, com ara \u201cCom significa una pel\u00b7l\u00edcula?\u201d o \u201cQui parla en un film?\u201d, al fil de les reflexions i idees d’un dels referents que han inspirat la creaci\u00f3 d’aquest llibre, el professor Santos Zunzunegui.<\/p>\n<\/div>\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

Javier Marzal Felici, Leire Azunaga Garc\u00eda, Antonio Loriguillo L\u00f3pez, Teresa Sorolla Romero (eds.)<\/p>\n","protected":false},"author":1,"featured_media":951,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,19],"tags":[],"class_list":["post-949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investigacio","category-publicacions"],"_links":{"self":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts\/949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/comments?post=949"}],"version-history":[{"count":7,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts\/949\/revisions"}],"predecessor-version":[{"id":981,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/posts\/949\/revisions\/981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/media\/951"}],"wp:attachment":[{"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/media?parent=949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/categories?post=949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/catedracacv.uji.es\/ca\/wp-json\/wp\/v2\/tags?post=949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}